Jewellery stores are not ordinary retail spaces. They are places where women come to pause, to celebrate themselves, to mark moments, and sometimes simply to feel seen. Jewellery is one of the most emotional purchases a woman makes — tied to memory, meaning, and identity — and the environment in which that choice is made matters deeply.

A jewellery store has to balance indulgence with care, energy with calm, beauty with reassurance. The new Aukera store in Rohini has been designed with this understanding at its core.

A space thoughtfully designed for women

From the moment one enters the Rohini store, the intention is clear. The space feels calm yet uplifting — elegant without being intimidating. Every detail has been considered to encourage ease: from the colour palette that soothes rather than overwhelms, to the lighting that enhances brilliance without harshness.

Seating areas invite conversation and unhurried browsing. Mirrors are placed thoughtfully, allowing customers to see themselves clearly and comfortably. Displays are designed to encourage exploration, not pressure — making the experience feel personal rather than transactional.

This is a space created to reflect the trust that Aukera has earned over the years — a brand that women across the country return to, again and again.

An experience built on empathy and knowledge

Jewellery buying often comes with questions — about diamonds, quality, value, and meaning. At the Rohini store, service is centred on listening first. Customers are encouraged to browse, ask, compare, and understand at their own pace.

Many customer reviews across Aukera stores consistently highlight one thing: the knowledge and patience of the staff. Conversations are informative, not persuasive. Guidance is offered with clarity, helping customers feel confident rather than rushed.

This approach reflects a belief that trust is built not through selling, but through understanding.

Jewellery that reflects modern choices

The Rohini store showcases some of Aukera’s most distinctive collections, each rooted in design innovation and meaning:

• The Aukera Orchid – the world’s first flower-inspired solitaire, created to celebrate strength, individuality, and feminine grace
• Champagne Diamonds – pioneered by Aukera, featuring bold, contemporary designs with lab-grown diamonds available in exceptional sizes, including 10 to 20 carats
• The Promise Knot – a gifting collection designed for all meaningful relationships, beyond traditional milestones
• Bridal Ring Collection – featuring rare Hearts and Arrows diamonds, cut to international standards for exceptional brilliance and symmetry

With high-quality lab-grown diamonds, these collections offer a wider spectrum of shapes, sizes, and designs — all crafted with uncompromising standards of quality and craftsmanship.

A store that reflects a national brand

The Rohini location marks Aukera’s 22nd store in India, a milestone shaped by growing trust and preference among women nationwide. Known for working exclusively with IGI-certified lab-grown diamonds, Aukera offers transparency, consistency, and reassurance — including buy-back and exchange options that support long-term confidence.

More than just a new address, the Rohini store represents Aukera’s belief that jewellery spaces should feel thoughtful, empathetic, and empowering. A place where beauty is experienced with care, and where every detail — much like the jewellery itself — is designed with intention and brilliance.