About Aukera


Between a dream imagined and a life lived, there is choice. From the diamonds we design to the service we deliver, our belief in the power of choice runs through everything we do. True luxury doesn’t just meet a need. It honours a choice. And every choice leads back to you.

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Our Belief

Āukera means choice. And choice is power.

Our vision is to encourage all women to make choices and reject compromise. We champion women who choose boldly and live deliberately.

Through Shine The Sparkle, every purchase contributes to the education of a girl child in India, empowering future women to have the freedom to make their own choices. We believe that when a woman chooses consciously, authentically and with intent, the world shifts.

Design

Design

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Design

Design is at the heart of everything we do at Aukera. We work with clean lines, contemporary silhouettes, and the belief that thoughtful design drives every choice, from delicate details to dramatic statements. Our pieces are a blend of classic and contemporary, designed thoughtfully and executed flawlessly.

What makes our jewellery unique is our distinct design language, brought to life by a global team of visionaries who push the boundaries of what fine jewellery can be. We celebrate boldness through larger stones, refined proportions, and unexpected combinations, all with a clarity of form that makes every piece unmistakably ours.

Innovation

Innovation

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Innovation

Innovation drives this vision. We lead the industry with several firsts in diamonds:  the first polki  lab-grown collection, the first champagne diamonds, the first Infinity Cut, and the debut of the Aukera 161, a proprietary cut designed for extraordinary brilliance and our proprietary Elongated Enhanced Emerald cut.

Our in-house Innovation Centre shapes the future of fine jewellery. Every concept starts with consumer insight, gets refined through research, and proven through rigorous testing. From the first comfort fit ring in India to clasps that never snag to setting techniques that maximize comfort, our innovations solve real problems. We make fine jewellery feel as effortless as it looks.

Craftmanship

Craftmanship

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Craftmanship

Jewellery at Ăukera isn't assembled. It's engineered with patience, precision, and pride. Every piece passes more than 110 quality checks before it reaches you, meeting global benchmarks in durability, finish, and diamond grading.

Our artisans use advanced technologies and techniques, but the soul of each piece remains in the human hand. Each diamond is carefully chosen, precisely cut, and securely set to withstand time, wear, and emotion. Prongs are shaped for strength and subtlety. Bands are sculpted for all-day comfort. Finishing is polished to perfection because excellence lives in the details.

National Presence

National Presence

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National Presence

Aukera’s journey began with a single store on Dickenson Road in Bengaluru in August 2023. In just two years, that beginning has grown into a national presence, with new stores opening every month across India’s major cities. Each location is thoughtfully designed as an extension of our brand—beautiful, contemporary, and welcoming—so you can see, feel, and experience our jewellery first-hand.
From discovering the brilliance of the The Aukera Orchid to customising your own ring, our stores make fine jewellery personal. They are where relationships are built and trust is reinforced, ensuring that wherever you are, Aukera is never far away.

TAAPSEE PANNU

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MY CHOICE MY VOICE

Āukera is for women who choose without compromise — timeless design, ethical brilliance, and jewellery that reflects who they are.

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TAAPSEE PANNU
  • Best d2c Brand of the year 2025, Category: Precious Jewellery

  • Single store of 
the year (South)
2025

  • Nominee for the new Age Women’s Jewellery 2025