Empowered by Choice: P.V. Sindhu’s Journey to the Top
In a world where the status quo often dictates the path women should follow, P.V. Sindhu has consistently defied expectations and made bold choices that have reshaped the landscape of Indian sports and inspired millions of women across the globe.
P.V. Sindhu’s qualities resonate deeply with the core values of Aukera Jewellery’s celebration of women who make choices. Our Echoes of Choice campaign, started this 2025, honors the spirit of women like P.V. Sindhu: empowerment, purpose, and making bold decisions that leave a lasting impact.
The Early Decision: Embracing Badminton
P.V. Sindhu’s story begins with a choice that was far from typical. Born into a family of athletes, she had the option to follow in her parents’ footsteps as volleyball players. Sindhu chose her own sport: Badminton. This decision exemplifies what is choice: not following the expected path but carving one’s own. Badminton was not merely a sport for her; it was a platform through which she would challenge herself and change the narrative for women in sports. This decision marked the beginning of a journey that would forever alter her life and inspire generations of women who followed her path.
Choosing to Train: The Hard Work Behind the Glory
One of the most defining choices of Sindhu’s career was her decision to leave her family behind and move to the Gopichand Academy in Hyderabad. This was not a choice made lightly; it meant being away from the comfort of home, enduring the intense training sessions, and sacrificing her youth for the pursuit of excellence.
Under the mentorship of legendary coach Pullela Gopichand, Sindhu embraced a grueling routine of physical and mental training. Each day, she chose to push her limits, to train harder, and to persevere in the face of challenges. Sindhu’s relentless commitment to excellence reflects Aukera’s ethos of empowering women to choose their own path, no matter the difficulties they may face along the way. Every drop of sweat and every sacrifice made was a step toward her ultimate goal: becoming a champion.
The Rio Olympics: A Defining Moment of Choice and Courage
A remarkable moment in Sindhu’s career came at the 2016 Rio Olympics. Her journey to the final was nothing short of extraordinary. In a sport as competitive as badminton, where split-second decisions can make or break a match, Sindhu displayed a level of resilience that would eventually win her the silver medal. Despite battling through injury and exhaustion, she fought with courage and determination, refusing to let the weight of expectations hinder her performance. Moments like these define what is choice: picking perseverance over comfort and courage over fear.
Sindhu’s silver medal win at the Rio Olympics was not just a personal achievement; it was a breakthrough moment for Indian women in sports. Millions of young women saw a woman—an Indian woman—competing at the highest levels of global sports, and they were inspired. Sindhu’s choice to push through adversity reflected the powerful message that women can rise above societal limitations and stand tall in the face of challenges.
The Power of Resilience: Overcoming Setbacks and Achieving Greater Heights
Sindhu’s journey has been marked by numerous victories, but it has also been a story of resilience in the face of setbacks. After her Olympic success, Sindhu faced the daunting task of maintaining her form in a highly competitive sport. However, instead of resting on her laurels, Sindhu made the choice to continue evolving her game and pursue greater achievements. She set her sights on the World Championships, where she would go on to win a historic gold medal in 2019. The road to that victory was not easy, and there were times when her resilience was tested. But each setback became a lesson, and each lesson turned into a stepping stone for success.
Sindhu and Aukera: A Shared Commitment to Empowerment
Sindhu’s impact extends far beyond the badminton court.
Her legacy is one of empowerment, strength, and the unshakeable belief that every woman has the power to choose her own path. At Aukera, we believe that jewelry is not just about aesthetics—it is a symbol of personal choices and empowerment. The Echoes of Choice campaign celebrates women who make bold decisions to stand for their beliefs and achieve greatness, just like P.V. Sindhu.
Every piece of Aukera jewellery symbolizes the power of choice—a choice that resonates through time and inspires others to take action. As women, we are all presented with countless decisions—some big, some small—that shape our future. When we ask what is choice, it is stories like Sindhu’s that answer with clarity: it is the ability to rise, to inspire, and to leave a legacy. Aukera’s jewellery serves as a constant reminder of the strength and impact that every choice can have.
My Choice. My Voice. Aukera.
