‘C’: Choice
It is the reason who we are, and what we do. What’s this choice anyway? Is it more options or endless options? We have a wide variety, but that’s not the only path we’re on. With AUKERA, you make a choice to only own grown, and environmentally conscious diamonds in our fine jewellery. Choice is about true value at delightful and justifiable prices. AUKERA Choice is about diamond jewellery that feels good, looks good, and does good. Looking at diamonds through a prism of Choice is truly empowering.
‘C’ : Cut
Have you seen lights do a synchronised ballet? We have. As have our seasoned artisans who cut the raw diamond. They make this magic happen. The brilliance of a diamond is dependent on the way it plays with light, how it captures and reflects it. AUKERA diamond jewellery only offers cuts that are classified as ‘very good’ and above. We chose not to compromise on the brilliance or the sparkle of a diamond. You should not too.
‘C’ : Colour
Ever wondered what AUKERA Diamond Alchemists do? They evaluate, assess, and decipher the beauty of diamonds. They religiously grade and validate the colour of the diamond. Our Diamond Alchemists only select the best diamonds graded between D and H, rejecting anything below H colour grade. AUKERA Diamonds are of the highest quality. This is a choice that is made by our Diamond Alchemist.
‘C’: Clarity
Diamonds are tough. Our Diamond Alchemists come close. They are not just difficult to impress, but it’s tough to get past their scrutiny. Did you know, diamond clarity is a measure of the purity and rarity of the stone, under 10-power magnification? Diamonds can be classified into eleven categories on this parameter. AUKERA’s fine jewellery is made with scintillating diamonds that are only of exceptional clarity, with diamonds that fall under “VVS - VS” (Very Very Slight Inclusions to Very Slight) and above grade.
‘C’: Clarity
Unlike popular belief, our Diamond Alchemists and artisans are obsessed with the beauty and the quality of the diamond - not just the weight of the diamond. We could not just let it be, could we? So, we threw a challenge to our in-house experts and asked them to make beauty available in carats of wide variety. Simply put, we offer you a wide variety of carat sizes, and top it up with a great value equation. Now beat that.

COMMUNITY AND US
Our confidence in Choice and the ability to empower others has been resolute. Choices we make can immensely impact our community. We advocate and practise equal opportunity for women – be it at the production unit, retail outlets and design quarters.
We have made a choice to continually pursue, promote and be the loudest cheerleaders of Women Empowerment and Girl Child Education. Our way of empowering women is through offering them financial independence and giving them equal representation at work. Our aim is to work towards decreasing the gap in employment between women and men and expand opportunities for women.
DIAMOND CERTIFICATION

We understand what premium quality and credibility means to you where diamonds are concerned. Our AUKERA Diamond alchemists and artisans have the most exacting standards. But why take their word for it? AUKERA Diamonds are sent to the International Gemological Institute to go through the gruelling process of scrutiny, grading and finally certifying as per international standards. When you choose AUKERA, you opt for a trusted partner who will always offer you the best quality and value.